Off-Site SEO & Marketing
Merely links to your site or prominently displaying your domain (URL). This includes blogs, news articles and reviews, social media, search engine advertising, banner advertising, link building, SEO, SEM,
print advertising (magazines, newspapers, billboards, sales collateral, business cards) and other electronic advertising such as TV and radio.
It’s all about how people get to your site and the popularity contest that Search Engines monitor.
On-Site SEO & Marketing
Includes your data, your content, your HTML, CSS, your layout and navigation. Search engines determine relevance for SEO based on this information.
On-site also includes what a user can do once they visit your site. It includes your call to action and how you entice your users to ask questions, ask for a quote,
sign up for a newsletter or make a purchase.